The IOU Project

Recently I had a sneak peak into something truly unique - The IOU Project. The main concept behind this project is designing and producing a line of totally unique casual clothing, each item being different from one another, meaning that no two of them would ever be the same, how cool is that? :D

The project is about to launch in the first days of May. Here is a little video that will tell you about it. The project's website is http://www.theiouproject.com. I think these guys are doing something really wonderful, what do you think?

And here's a couple of pictures I found on the project's Facebook page:

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